
Be the one in control. Not addiction. Learn the real risks of vaping and nicotine.

Who’s really pulling the strings?
Vapes claim they’re different, but don’t be fooled—it’s just Big Tobacco in disguise. Vuse? Owned by British American Tobacco. Blu? That’s Imperial Brands. And JUUL? It’s linked to Marlboro. Same bad players, new packaging.
Newer brands like Elf Bar and Lost Mary are no better. They mask their vapes with vibrant colors and sugary flavors, but beneath the surface lies a dangerous mix of toxins.
What’s behind the curtain?
Vape companies target you with appealing flavors like candy, fruit, and desserts, designed to mask the harshness of nicotine.
These brands also market their vapes through social media influencers and viral trends, making vaping seem cool, rebellious, or glamorous. The slick packaging and catchy names make it feel like a
lifestyle choice rather than a dangerous addiction.
Behind the curtain, they’re manipulating regulatory loopholes and bypassing age restrictions to flood the market, often disguising their true intent: to hook a new generation on nicotine.


Your Health
Vaping hurts your body and brain—everything from strength and stamina to attention and learning. Nicotine also harms your lungs, heart, and immune system, leaving long-term damage that can’t always be undone.

Your Mood
The relief is smoke and mirrors. Vaping makes anxiety and depression worse. Nicotine changes how your brain works, leading to increased stress, irritability, and a cycle of constant cravings.

Your Money
Why spend your hard-earned cash on something that leaves you broke and craving more? The cost of vaping adds up quickly, draining your wallet for an addiction that only harms you in the long run.

Don’t give up control.
Vaping pulls the strings, but you hold the power to cut them. Don’t let companies or peer pressure influence your choices.

Are you struggling?
Help is available. Text “Start My Quit” to 36072.
Quit when you want, how you want.