Dedicated to reducing unintentional injuries in children in Wyoming.
The Wyoming Department of Health, Division of Public Health, at one time housed both the Maternal and Child Health (MCH) and Emergency Medical Services for Children (EMS-C) programs. A long history of active collaboration was enhanced in December 1994 when these two programs began to merge resources in order to establish a focused childhood injury control program. This type of inter-program cooperation continued with the implementation of the Help me grow-Safe Kids Coalition.
With this cooperative agreement to share resources came an ability to capitalize on the National SAFE KIDS initiatives that had been conducted in Wyoming for several years on an informal basis. Based largely on the success of these fledgling initiatives and the Campaign’s positive perception throughout the nation, the Division of Public Health prepared a proposal to formally affiliate with the National SAFE KIDS Campaign. This proposal received the full support of the Department of Health’s Director in the Fall of 1995. The Campaign chose to implement a statewide social marketing campaign to raise awareness among adults, especially parents, parents-to-be and caregivers that:
- unintentional injuries are the leading cause of death in children age 1-18 and that they are preventable through active (behavioral) and passive (environmental and legislative) interventions.
- promoting healthy strategies in children results in increased readiness to learn and overall physical and social development.
The statewide social marketing campaign links parents, parents-to-be and caregivers to various health promotion and injury prevention organizations, to include the Department of Health’s Immunization Program, WIC Program, and the state Children’s Health Insurance Program, Prevent Child Abuse Wyoming, Department of Transportation, and other relevant organizations with the 800-994-GROW information line.
Staff from MCH coordinated the HMG-SK Campaign until 2001, when a request for proposals was released to obtain services to coordinate the Coalition. United Medical Center Foundation in Cheyenne was contracted to facilitate the coordination of the HMG-SK Campaign since
2001, utilizing staff from United Medical Center (UMC).